Partnership:

Avatar: The Way of Water and NYX Professional Makeup

Description:

NYX Professional Makeup launched a limited-edition makeup collection in celebration of the highly anticipated 20th Century Studios Avatar sequel, AVATAR: THE WAY OF WATER. 

The collection was inspired by the characters in the film, along with the vibrant, bioluminescent hues strikingly apparent throughout the land and sea in the world of Pandora.

The assortment featured a number of exciting new vegan and cruelty-free palettes, highlighters, lipsticks, glosses, paints, and setting spray: the AVATAR: THE WAY OF WATER Color Palette with 24 eyecatching shades reflecting the lush forests and illuminating seas; the Pandoran Paradise Palette with six highlighters and blushes; the Biolume Highlighter Sticks, inspired by the Na'vi clans; Paper Lipsticks in two bold shades inspired by the fierce, regal leaders in the film; Luminescent Lip Glosses with three electrifying shades; the pigment-packed Na'vi Paint in the official Avatar blue, and the Metkayina Mist setting spray infused with marine ingredients.

In addition to offering a vegan and cruelty-free range of products, this collection also aimed to reduce the environmental impact on the planet. The palettes, lipsticks, facial mist, and paint are all created with recycled materials, minimizing existing waste.

To further celebrate the release of the film and as part of the AVATAR: THE WAY OF WATER "Keep Our Oceans Amazing" campaign, Disney, Avatar, and NYX Professional Makeup invited fans to take part in celebratory experiences that support The Nature Conservancy, a global environmental nonprofit organization. Fans were encouraged to participate in a fun social media challenge which supported the collaboration. From November 30, 2022 to February 28, 2023, for every social media post using #NYXCosmeticsForAvatar, #KeepOurOceansAmazing and #AvatarTheWayOfWater, NYX Professional Makeup donated $1, up to $50,000, to The Nature Conservancy and its efforts to protect 10 of our oceans' amazing animals and their habitats.

Partnership Opportunity:
Avatar: The Way of Water/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
NYX Professional Makeup /Health & Beauty
Timing:
November 2022
Target:
Male
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-12-15
Last Modified on:
2022-12-16
Companies Involved
Tuck

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