Partnership:

AVENGERS: ENDGAME and Build-A-Bear

Description:

To promote the release of AVENGERS: ENDGAME in theaters, Marvel Entertainment formed a partnership with Build-A-Bear.

In celebration of the film, Build-A-Bear unveiled a line of branded stuffed animals and accessories patterned after AVENGERS: ENDGAME characters. The products included Captain America, Thor and Thanos bears as well as an assortment of accessories such as Iron Man pajamas.

The products were available both in-store and online at Build-A-Bear's website. 

Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Build-A-Bear /Toys
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2019-04-19
Companies Involved
Marvel Entertainment
Tuck

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