Partnership:

AVENGERS: ENDGAME and Coca Cola

Description:
Marvel partnered with Coca Cola to promote the theatrical release of AVENGERS: ENDGAME.

In celebration of the blockbuster hitting theaters, Coca Cola unveiled a limited-edition line of AVENGERS: ENDGAME branded Coke cans.

The Coca Cola set featured members of the titular Avengers including Iron Man, Captain America, Thor, Hulk, Black Widow, Hawkeye as well as Captain Marvel. Each collectible can featured one Avenger in profile.

The partnership also turned the tabs on the cans into collectible pins featuring ENDGAME characters.

Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Coca Cola /Beverages
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-16
Companies Involved
Marvel Entertainment
Tuck

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