Partnership:

AVENGERS: ENDGAME and Geico

Description:

Marvel Entertainment partnered with Geico to promote the theatrical release of AVENGERS: ENDGAME.

The promotion consisted of a co-branded TV Spot in which the famous Geico Gecko mascot wore the Infinity Gauntlet made famous in the Avengers films including AVENGERS: ENDGAME.

In the spot, the gecko approached a screening of AVENGERS: ENDGAME. He daydreamed that he has the power of the Infinity Gauntlet and switches everyone's car insurance to Geico and saves them money.



Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Geico /Financial & Insurance
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2019-04-11
Companies Involved
Marvel Entertainment
Tuck

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