Partnership:

AVENGERS: ENDGAME and Hertz

Description:

Marvel Entertainment partnered with Hertz to promote the theatrical release of AVENGERS: ENDGAME.

The promotion consisted of a custom TV Spot showcasing Hertz while featuring several of the heroes from AVENGERS:ENDGAME. 

In the spot, Hertz outlined how travel can feel like a battle scene but Hertz can take the surprises out of the car rental process. As a couple goes through the carefree process of renting a car with Hertz while the heroes from AVENGERS: ENDGAME engage in a stressful battle in the background.

Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Partner/Category:
Hertz /Automotive
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-10
Companies Involved
Tuck

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