Partnership:

AVENGERS: ENDGAME and LEGO

Description:

Marvel Entertainment partnered with LEGO to celebrate the theatrical release of AVENGERS: ENDGAME. 

The promotion consisted of a LEGO installation prominently featured on the red carpet of the AVENGERS: ENDGAME Los Angeles premiere. 

The installation was composed of Captain America's shield, Thanos' Infinity Gauntlet, Iron Man's suit, the Hulk's fists and a massive Avengers logo, all of which were constructed entirely out of LEGOs.

This one-of-a-kind LEGO installation was constructed for the premiere using more than 44,800 LEGO Bricks taking approximately  270 hours. 

Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
LEGO /Toys
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-01
Companies Involved
Marvel Entertainment
Tuck

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