Partnership:

AVENGERS: ENDGAME and Omaze

Description:
Marvel Entertainment and Walt Disney Studios teamed with Omaze for a promotion celebrating the theatrical release of AVENGERS: ENDGAME.

The promotion consisted of a sweepstakes in which lucky winners were able to attend the AVENGERS: ENDGAME premiere and walk the red carpet with some of the film's stars. Fans could win the chance to attend the premiere with stars Mark Ruffalo, Danai Gurira, Benedict Cumberbatch and Chris Evans.

In addition to attending the premiere with one of the movie's stars, winners were flown out and put up in a 4-star hotel. They were also able to attend the premiere's private after-party and take home a replica of Thor's hammer, signed by the AVENGERS: ENDGAME cast.

To enter, fans went online to Omaze's website and made a donation to charity. The tiered system gave 100 entries to every $10 donated. Each individual star was associated with a charity of their choosing including the Almasi Arts Alliance, the Stella Adler Academy of Acting & Theatre, Christopher’s Haven and GEANCO.

Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Omaze /CPG
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-20
Companies Involved
Marvel Entertainment
Tuck

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