Partnership:

AVENGERS: ENDGAME and Roblox

Description:

Marvel Entertainment teamed with multiplayer game platform Roblox to promote the theatrical release of AVENGERS: ENDGAME. 

Roblox presents an annual online in-game "Egg Hunt" and, as part of the partnership with Marvel, brought AVENGERS: ENDGAME themed collectibles to the 2019 event.

Players on the Roblox platform could find "eggs" at the special hub created for the event, including six AVENGERS: ENDGAME-themed digital items. These items included Captain America's shield, Black Widow's electric batons and Captain Marvel's mask and mohawk. These prizes could be earned by players by solving puzzles in an online hub with players who obtained all six items earning the grand prize: the Infinity Gauntlet.


Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Roblox /Gaming & Esports
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2019-04-19
Companies Involved
Marvel Entertainment
Tuck

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