Partnership:

AVENGERS: ENDGAME and Stand Up to Cancer

Description:

Ahead of the theatrical release of AVENGERS: ENDGAME, Marvel Entertainment partnered with Stand Up to Cancer.

The partnership utilized the stars and branding from AVENGERS: ENDGAME to raise awareness for Stand Up to Cancer's research programs. The PSA campaign was launched in conjunction with SU2C partner MasterCard and spanned print, TV, radio, digital and out-of-home executions.

The TV Spots featured stars Chris Evans, Brie Larson, Paul Rudd, Karen Gillan and Danai Gurira encourage the audience to join the fight against “the biggest villain of all,” cancer.  Evans and Larson also appeared in alongside print ad along with Chris Hemsworth.

The TV Spots featured the actors in street clothes while the print ads more explicitly connected the PSA and AVENGERS: ENDGAME.


Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Stand Up to Cancer /Non-Profit Organizations
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Marvel Entertainment
Tuck

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