Partnership:

AVENGERS: ENDGAME and Synchrony

Description:

Marvel Entertainment teamed with Synchrony for their Save Like a Hero campaign to promote AVENGERS: ENDGAME.

The partnership encouraged Synchrony customers to Save Like a Hero by saving with precision and being stronger together with Synchrony bank. The campaign drew connections between Synchrony's values and those of the titular team in AVENGERS: ENDGAME.

The partnership also included an Avengers Arcade game accessible via Synchrony's website which allowed fans to play as their favorite Avenger and train in Avengers Headquarters.


Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Synchrony /Financial & Insurance
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-10
Companies Involved
Marvel Entertainment
Tuck

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