Partnership:

AVENGERS: INFINITY WAR and Go-Gurt

Description:
Marvel Entertainment and Yoplait Go-Gurt partnered to promote the latest installment of the Marvel Cinematic Universe, AVENGERS: INFINITY WAR. For a limited time, consumers who purchased two participating Yoplait or Go-Gurt products in 8, 16, or 24 count also received a free ticket to go see the film. Fans could claim their reward by uploading a photo of their receipt to get a promo code for a $12 movie ticket, which could be redeemed on Fandango.com. The promotion period ran from April 1 – May 31, 2018.
Partnership Opportunity:
AVENGERS: INFINITY WAR/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Go-Gurt /CPG
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Discount / Special Offer / Promo Code
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Marvel Entertainment
Tuck

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