Partnership:

Avocados From Mexico and Bud Light

Description:

Avocados From Mexico partnered with Bud Light along with Cholula for a promotion unveiled in the lead-up to the 2020 Super Bowl.

The "Guac Nation" promotion encouraged customers to embrace the variety of ways that avocados could be used at a Super Bowl party. From January 2 through February 4, 2020, customers could purchase the ultimate party pack which brought the essential items together.

The partnership between Avocodos From Mexico and Bud Light with Cholula was promoted with co-branded in-store rebates, activations, sweepstakes, POS dislpays and branded bins.

Partnership Opportunity:
Avocados From Mexico /CPG
Partner/Category:
Bud Light /Beverages
Timing:
January 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-24
Companies Involved
Tuck

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