Partnership:

Baby Driver and Subaru

Description:
Sony Pictures Entertainment and Subaru partnered to celebrate the release of BABY DRIVER. The new Subaru WRX was prominently featured in the film being driven by the main character. Subaru also acted as a sponsor at the film’s premiere in Los Angeles and offered fans a chance to see an advanced screening of the film at Cinemark Buckland Hills during the 2017 Wicket Big Meet.
Partnership Opportunity:
Baby Driver/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Subaru /Automotive
Timing:
June 2nd Quarter 2017
Target:
Male
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-08-02
Companies Involved
Sony Pictures Entertainment
Tuck

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