Partnership:

Babybel and Baby2Baby

Description:

Babybel partnered with nonprofit Baby2Baby on a promotion centered around branded onesies.

As a part of the promotion, Babybel launched branded onesies. Customers were able to purchase these onesies which were designed to resemble the packaging of Babybel cheeses. The onesies were available online for $15 while supplies lasted.

The collaboration with Baby2Baby came into play in that a portion of each onesies sales were donated to the nonprofit from Babybel to provide essential items to impoverished babies and children.

Partnership Opportunity:
Babybel/CPG
Partner/Category:
Baby2Baby /Non-Profit Organizations
Timing:
December 4th Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Other
Created On:
2020-12-07
Last Modified on:
2020-12-07
Companies Involved
Tuck

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