Partnership:

Back2School 2018 and Old Navy

Description:
Gap Inc. brands have supported Boys & Girls Clubs for more than 15 years. This year, Old Navy’s partnership combined in-store donation drives and a capsule collection with local community involvement and volunteerism aimed at helping youth dream big. Old Navy’s ONward! platform empowers the next generation with the real-world skills, training and jobs to make a difference in communities and blaze a path forward to a brighter future. Their partnership with Boys & Girls Clubs of America focused on programs and activities that promote service to community, leadership, workforce training and first job opportunities in meaningful and fun ways for thousands of youth across the country.

Hundreds of Old Navy stores partner with their local Boys & Girls Club throughout the year, providing invaluable volunteer hours and job training through their signature program "ON the Job" – an in-store job shadowing program that introduces youth to the skills it takes to have a career in the retail industry. Always popular with BGCA's Club youth, "ON the Job" provides hands-on opportunities for tweens and teens to learn about things such as how to display merchandise, manage a stock room, run the cash register and provide customer service to shoppers.

During the “Back2School” shopping season, Old Navy also launched an ONward! capsule collection of clothing to celebrate the brand’s cause work. The collection included tees and hoodies for boys & girls, as well as totes and water bottles with the inspiring message “Our Generation Will Change the World.” Old Navy will donate $50,000 to Boys & Girls Clubs in honor of the special collection, available for sale in all U.S. and Canada stores and online at OldNavy.com. And nationwide locations will host an in-store donation drive benefitting BGCA. From July 26 through August 8, customers could donate $1, $3 or $5 at checkout. Through a corporate match of customer donations, up to $300,000. These campaigns have historically raised $1 million or more each year to directly support BGCA’s mission and programs. In addition, on Black Friday, for every $1 pair of cozy socks sold in stores, Old Navy will donate $1 to BGCA to support workforce development programming and initiatives.
Partnership Opportunity:
Back2School 2018 /Attractions
Company:
Boys & Girls Clubs of America
Partner/Category:
Old Navy /Retail
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Teens
Tweens
Promotional Elements:
Branded Content
In-Store / Retail
Other
Media Elements:
Online
Signage
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2025-04-30
Companies Involved
Boys & Girls Clubs of America
Boys & Girls Clubs of America
Tuck

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