Partnership:

Banana Republic and Bumble

Description:
Banana Republic partnered with Bumble to host a Bumble Hive NYC at the Banana Republic Flatiron flagship store September 6-12, 2018 during New York Fashion Week.

Along with media company Pop Sugar, Banana Republic and Bumble kicked off the pop-up opening on September 6 with a panel hosted by Bumble Heads of Creative, Erin and Sara Foster.

Banana Republic's partnership with Bumble and PopSugar included an installment of PopSugar's "It Takes Two" video series that featured Bumble's co-heads of creative discussing living a life with no boundaries, a theme consistent with Banana Republic's brand image of exploration.

Partnership Opportunity:
Banana Republic/Fashion
Company:
Banana Republic
Partner/Category:
Bumble /App
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Banana Republic
Tuck

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