Partnership:

Barbie and Airbnb

Description:

Mattel partnered with Airbnb for a promotion celebrating BARBIE.

The partnership consisted of Airbnb listing BARBIE's Malibu Dream House for one lucky user. Mattel and Airbnb recreated the Malibu Dream House in real life before Airbnb offered the house for a one-time, two-night stay from October 27-29, 2019.

The Airbnb user who reserved the Dream House did so at a cost of $60 which was a tribute to BARBIE's 60th anniversary. The decor was BARBIE-inspired and featured an infinity pool overlooking the ocean. 

The Airbnb user was also treated to a session with famous stylist Jen Atkin, a cooking lesson with local chef Gina Clarke-Helm as well as a personal tour of the Columbia Memorial Space Centre.

In celebration of the partnership, Airbnb also pledged a donation to the BARBIE Dream Gap Project GoFundMe.

Partnership Opportunity:
Barbie/Toys
Company:
Mattel
Partner/Category:
Airbnb /App
Timing:
October 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Product Bundle
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-21
Companies Involved
Tuck

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