Description:
Burger King Brazil partnered with Warner Bros. Pictures to create a Barbie-themed burger to promote Greta Gerwig’s BARBIE.
The fast food chain took to Instagram to announce the collaborative menu item, which arrives as a combo of a bacon cheeseburger with smoky pink sauce, Ken’s potato french fries and a pink donut vanilla milkshake blended with strawberry Nesquik powder — all of which are housed in a special Barbie Land box.
The limited edition BK Barbie Combo and dessert was available in July in all Burger King branches, Burger King drive-thrus and Burger King delivery services across Brazil.
Partnership Opportunity:
BARBIE/Theatrical
Company:
Partner/Category:
Burger King Brazil /Dining
Timing:
July 2023
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Licensed Product
On Pack
Product Bundle
Media Elements:
Online
Social Media
Social Media
Created On:
2023-07-26
Last Modified on:
2023-07-26
Companies Involved
Carlo V
Global Partnerships and Alliances
Warner Bros. Pictures
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures 
Sasha V
Assistant Account Manager
Company Pending
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