Description:
Mattel collaborated with Butter London on a line of makeup products inspired by BARBIE.
The partnership consisted of Butter London unveiling co-branded Nail Lacquer shades. Mattel collaborated with Butter London to launch three Patient Shine 10X Nail Lacquer shades in Icon, 24K and CEO.
The BARBIE collaboration with Butter London launched on September 1.
Partnership Opportunity:
Barbie/Toys
Company:
Partner/Category:
Butter London /Health & Beauty
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
Mobile
Online
Online
Created On:
2020-11-30
Last Modified on:
2020-08-28
Companies Involved
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