Partnership:

Barbie and European Space Agency

Description:

Mattel teamed with the European Space Agency to release a limited-edition Samantha Cristoforetti Barbie to encourage girls to become the next generation of astronauts, engineers and space scientists. 

Cristoforetti will be the first European to command the International Space Station and is the only European female astronaut. 

Together Mattel and the European Space Agency sent the Barbie on a Zero-G parabolic flight and collaborated on educational resources for parents and teachers.

The doll is available throughout the UK and Europe. 

Partnership Opportunity:
Barbie/Toys
Company:
Mattel
Partner/Category:
European Space Agency /
Timing:
October 4th Quarter 2021
Target:
Female
Kids (6-11)
Family
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-05
Last Modified on:
2021-10-05
Companies Involved
Tuck

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