Partnership:

BARBIE and Forever 21

Description:

Mattel partnered with Forever 21 on an exciting co-branded BARBIE collection of products.

The partnership consisted of Mattel collaborating with Forever 21 on a range of clothing items and accessories celebrating BARBIE. The collection, which was available online and at Forever 21 locations, included graphic tees, hoodies, bags and more.

The partnership was promoted in-store, online and across social media channels.

Partnership Opportunity:
BARBIE/Toys
Company:
Mattel
Partner/Category:
Forever 21 /Retail
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-07-22
Last Modified on:
2021-07-27
Companies Involved
Tuck

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