Partnership:

BARBIE and General Motors

Description:

In the latest Barbie movie, several General Motors' vehicles were featured including the Chevy Corvette, GMC Hummer EV, and Chevy Blazer EV SS. 

In a teaser video from Chevrolet, fans got a few glimpses of the exterior and interior of the 2024 Chevy Blazer EV SS. The all-electric crossover pulled up, where the passengers told Barbie to get in. After diving into the rear seat, the Blazer EV took off, slicing through traffic before it was flanked by a pair of Chevy SUVs. We then see the driver activate WOW (Wide Open Watts) Mode, enabling a 0-to-60 mph acceleration time under four seconds.

The movie also featured a 1956 Chevy Corvette C1, customized to be fully electric for Barbie. 

Partnership Opportunity:
BARBIE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
General Motors /Automotive
Timing:
July 3rd Quarter 2023
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Product Placement
Social Media
TV Spot
Created On:
2023-07-24
Last Modified on:
2023-07-25
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