Partnership:

Barbie and Hello Kitty

Description:

Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.

Mattel and Sanrio collaborated to launch a range of products featuring both Barbie and Hello Kitty. The product line included apparel, accessories, footwear and health & beauty offerings. The product line rolled out early 2021.

Partnership Opportunity:
Barbie/Fashion
Company:
Mattel
Partner/Category:
Hello Kitty /Fashion
Timing:
November 4th Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-11-09
Companies Involved
Tuck

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