Partnership:

BARBIE and Human Mobile Devices

Description:

HMD, the company responsible for Nokia-branded smartphones and short for Human Mobile Devices, has announced plans to launch a Barbie-branded pink flip phone in collaboration with toy manufacturer Mattel, slated for release summer 2024. 

The upcoming device from HMD and Mattel will feature a traditional flip phone design with physical buttons instead of a touchscreen. It will be available in a vibrant hot pink color, reminiscent of the iconic pink flip phone accessory often included with Barbie dolls.


Partnership Opportunity:
BARBIE/Toys
Company:
Mattel
Partner/Category:
Human Mobile Devices /Tech
Timing:
July 3rd Quarter 2024
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
Media Elements:
Online
Created On:
2024-02-29
Last Modified on:
2024-03-01
Companies Involved
Monika E
Monika E Associate Marketing Manager Mattel
Tuck

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