Partnership:

Mattel and I'm the Chef Too!

Description:

I’m The Chef Too!, the award winning educational monthly subscription company announced today that they have entered into a multi-year licensing agreement with Mattel and signed a Barbie partnership to create a collection of co-branded baking kits.

These new collections of Barbie Baking Kits will be released in February 2024 and will allow fans to bake and create with the iconic brand. Each kit in this collection will explore a variety of themes from motivating young girls in following their passions and careers in STEM to designing a new fashion line of clothing you can actually eat! Each kit will have an emphasis of celebrating the brand’s slogan of “You Can Be Anything.”

Partnership Opportunity:
/Toys
Company:
Mattel
Partner/Category:
I'm the Chef Too! /CPG
Timing:
Ongoing
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Created On:
2024-02-22
Last Modified on:
2024-02-23
Companies Involved
Tuck

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