Partnership:

Mattel and L'Oréal

Description:

Mattel's Barbie teamed with L'Oréal Professional Paris for a Steampod Pink Limited Edition. 

The Barbie x Streampod is a pink straightener hair tool with the Barbie logo and comes with a thermos-resistant pink case for easy transportation. 


Partnership Opportunity:
/Toys
Company:
Mattel
Partner/Category:
L'Oréal /Health & Beauty
Timing:
4th Quarter 2021
Target:
Female
Family
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-19
Last Modified on:
2021-10-20
Companies Involved
Tuck

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