Description:
Mattel partnered with Lucasfilm to create a limited-edition line of Barbie dolls inspired by STAR WARS characters.
The limited-edition line of dolls included Barbie's patterned after Darth Vader, R2D2, and Princess Leia from STAR WARS: A NEW HOPE. Fans were able to buy the limited-edition dolls for $100 each on Mattel's website.
Partnership Opportunity:
Company:
Partner/Category:
Lucasfilm /Theatrical
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Premiums / Giveaways
Branded Content
Collectible
In-Store / Retail
Premiums / Giveaways
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-22
Companies Involved
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