Partnership:

Barbie and Maserati

Description:

Italian luxury icon Maserati unveiled an unprecedented collaboration with Mattel, Inc.’s Barbie, driven by the mutual desire to break boundaries and showcase the unique flair of both brands. Both immediately recognizable by their extraordinary personality and signature style, Maserati and Barbie unleashed their creativity in a masterpiece of timeless design and bold character, inspired by the Barbiecore phenomenon.


The fruit of this unconventional collaboration was expressed through an ultra-limited edition Maserati Grecale, the Italian House’s newest SUV, designed to turn everyday driving experiences into something outstanding, and selected by Barbie to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event.


The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, was only available in two custom units globally: one unveiled October 25th as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles. For this U.S. exclusive, bespoke edition a part of the sales price benefited the Barbie Dream Gap Project – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit was announced in 2023.  


Through March 31, 2023, with the purchase of the Barbie x Maserati Grecale Trofeo SUV, Mattel donated ten percent of the sales price to the Barbie Dream Gap Project page on GoFundMe.org. No portion of the sale is tax deductible. Fantasy Gift available for purchase to residents in the lower 48 U.S. states. Visit NeimanMarcus.com/FantasyGifts for more information.  

Partnership Opportunity:
Barbie/Toys
Company:
Mattel
Partner/Category:
Maserati /Automotive
Timing:
October 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Collectible
Event / Activation / Experiential
Media Elements:
Micro site
Sponsorship
Created On:
2022-10-31
Last Modified on:
2022-11-09
Companies Involved
Tuck

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