Partnership:

BARBIE and Moon

Description:

Moon has collaborated with the BARBIE movie as the exclusive oral beauty partner, debuting a limited-edition Barbie x Moon pink electric toothbrush and matching pink Barbie x Moon bubble mint whitening toothpaste.

The products arrive in Barbie-inspired packaging. The signature electric toothbrush comes with a matching travel case adorned with the “Barbie” movie logo, a charging case and two brush heads.

The toothbrush also features five custom sonic modes, including clean, whiten, polish, massage and sensitive.

Additional features include a guided two-minute brushing timer and premium bristles, and the ability to hold a six-week charge.

For those searching for Barbie-inspired toothpaste, the collection includes sparkling pink color and bubble mint flavor.

The Barbie x Moon collection will be exclusively available to shop on moonoralbeauty.com and ulta.com on June 22 and at Ulta Beauty stores on June 25.

Partnership Opportunity:
BARBIE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Moon /Health & Beauty
Timing:
June 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Mobile
Social Media
Created On:
2023-06-29
Last Modified on:
2023-06-29
Companies Involved
Tuck

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