Partnership:

BARBIE and OPI

Description:

OPI partnered with Warner Bros. Pictures for a new collection inspired by the theatrical release of BARBIE. 

The limited-edition nail polish collection features nine different shades ranging from hot pink and light glittery pink to neon yellow and a blue creme shade. Each color is Barbie-themed and inspired by the highly anticipated movie including “Hi Barbie,” “Bon Voyage to Reality!,” “Welcome to Barbie Land” and more.

You can currently shop all the shades on Amazon or Ulta Beauty, but the collection won’t be around forever as it’s only a limited batch.

Partnership Opportunity:
BARBIE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
OPI /Health & Beauty
Timing:
July 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-07-10
Last Modified on:
2023-07-20
Companies Involved
Tuck

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