Description:
Barbie teamed up with Rocket Mortgage for a new Super Bowl ad.
In honor of the 60th anniversary of Mattel’s Barbie, Rocket Mortgage produced a Super Bowl ad featuring Barbie and Anna Kendrick. The commercial, which highlighted the competitive housing market and how helpful rocket mortgage can be when trying to find the right home, aired during Super Bowl LVI on February 13.
Partnership Opportunity:
Company:
Partner/Category:
Rocket Mortgage /Financial & Insurance
Timing:
February 1st Quarter 2022
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
TV Spot
Mobile
Online
Social Media
TV Spot
Website and Social Media
Created On:
2022-02-14
Last Modified on:
2022-02-17
Companies Involved
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