Partnership:

BARBIE and ROXY

Description:

Mattel partnered with surf & fitness fashion brand ROXY on a BARBIE x ROXY Girl collection.

Mattel worked with ROXY to create a collection of clothing and swimwear inspired by BARBIE's mission to empower girls to imagine all that they can become.

The collection of co-branded products for girls included swimwear, loungewear and more.

Partnership Opportunity:
BARBIE/Toys
Company:
Mattel
Partner/Category:
ROXY /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Created On:
2021-07-22
Last Modified on:
2021-07-22
Companies Involved
Tuck

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