Partnership:

BARBIE and Royal Caribbean

Description:

Mattel teamed up with Royal Caribbean International for a BARBIE PREMIUM EXPERIENCE that launched on the cruise line`s entire fleet of ships early 2013. Girls who participated in the BARBIE PREMIUM EXPERIENCE stayed in staterooms decorated in the doll`s signature style and were provided with keepsakes, including a Barbie doll and fashions, blanket and pillowcase, tote bag, toothbrush and toiletries bag. Participants also had access to exclusive themed activities during their cruise, including an invitation-only tea party, a mermaid dance class, a fashion design workshop and a Barbie Girls fashion show where girls can dress up and walk the pink carpet. The BARBIE PREMIUM EXPERIENCE also include branded activities in the Adventure Ocean youth program, a Barbie movie Night, Barbie Story Time and Barbie movies available on stateroom televisions. The BARBIE PREMIUM EXPERIENCE rolled out on select ships in January 2013 and was available on the entire Royal Caribbean fleet by March, 2013.

Partnership Opportunity:
BARBIE/Toys
Company:
Mattel
Partner/Category:
Royal Caribbean /Travel
Timing:
February 1st Quarter 2013
Target:
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2021-01-20
Companies Involved
Tuck

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