Partnership:

BARBIE and Stacy's Pita Chips

Description:
Stacy's Pita Chips, a woman-founded brand with a legacy of supporting women entrepreneurs, has partnered with another iconic woman-founded brand—Barbie—to celebrate Women's History Month through the stories of women from past, current, and future generations. United by a shared vision of uplifting women and changing “herstory,” the partnership is kicking off with a limited-time offer of Barbie-inspired Stacy’s Pita Chips packaging, with bags available in both human and Barbie sizes.  To honor their brand stories and celebrate Barbie’s 65th anniversary, Stacy’s is getting the full Barbie treatment with limited-edition Stacy’s Pita Chip bags. The specialty bags feature a signature Barbie-pink metallic exterior and the classic Stacy’s Simply Naked chips inside. Barbie dolls are getting their own signature bag, too. The limited-edition Barbie-fied Stacy’s Pita Chip bags will also come in a miniature size, fitting perfectly for any Barbie doll.  

Additionally, Stacy’s has pledged a $100,000 donation to the mentorship nonprofit Step Up. Step Up provides mentorship and programs for girls to define their ideal destination and get there, wherever that destination may be. The donation from Stacy’s will go towards sponsoring conferences in Los Angeles, Chicago, Nashville, and New York to help provide 1,000 hours of mentorship to girls of middle and high school age. 

Partnership Opportunity:
BARBIE/Toys
Company:
Mattel
Partner/Category:
Stacy's Pita Chips /CPG
Timing:
March 1st Quarter 2024
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Mobile
Social Media
Created On:
2024-03-07
Last Modified on:
2024-03-07
Companies Involved
Monika E
Monika E Associate Marketing Manager Mattel
Tuck

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