Partnership:

Barbie* and Tynker

Description:

Mattel partnered with Tynker, a company specializing in educational coding games for kids, on a Barbie promotion encouraging girls to get into STEM.

The partnership consisted of Tynker collaborating with BARBIE to engage girls in coding through Barbie's "You Can Be Anything" initiative. BARBIE worked with Tynker on a series of online activities and lessons that allowed girls to learn basic programming concepts.

Girls could go online to BARBIE's website and access coding activities put together by Tynker. Completing these co-branded activities gave girls the introductory tools to get involved in STEM.


Partnership Opportunity:
Barbie*/Toys
Company:
Mattel
Partner/Category:
Tynker /Educational
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-12-21
Last Modified on:
2021-01-28
Companies Involved
Tuck

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