Partnership:

Barbie and United States Postal Service

Description:

The U.S. Postal Service debuted a new set of Barbie-themed Forever Stamps on July 11, 2026, at the National Barbie Doll Collectors Convention in Austin, Texas. The collection spotlights ten career-themed Barbie dolls spanning six decades, including the 1961 nurse, 1973 surgeon, 1986 astronaut, 1995 firefighter, 1996 paleontologist, 2000 sign language teacher, 2018 robotics engineer, 2019 judge, 2022 soccer player, and 2025 musical artist editions.

Designed by USPS art director Ethel Kessler in partnership with Mattel, the stamps mark Barbie's first postal appearance since 1999. USPS says the lineup celebrates the range of careers Barbie has represented over the years and reinforces a message of possibility for fans of all ages.

Partnership Opportunity:
Barbie/Marketing
Company:
Mattel
Partner/Category:
United States Postal Service /Non-Profit Organizations
Timing:
July 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Other
Media Elements:
Blogs
Direct Mail
Online
Social Media
Created On:
2026-07-13
Last Modified on:
2026-07-31
Companies Involved
Alex G
Alex G Sr Manager Partnerships & Strategic Alliances Mattel
Tuck

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