Description:
This summer, the U.S. Postal Service (USPS) is dolling up deliveries with new Forever stamps celebrating the one and only Barbie.The commemorative set includes 10 new designs featuring Mattel’s iconic fashion doll. Each playful pink stamp spotlights one of Barbie’s many careers from her 67-year-long résumé, including her time as a judge, paleontologist, sign language teacher, soccer player, surgeon, and more. The collection launches July 11, just in time for the 2026 National Barbie Doll Collectors Convention in Austin, Texas.
Inspired by Barbie’s unique sense of style, these commemorative stamps feature a rarely used shape and format, making them a third taller than usual. The extra space means there’s even more room for color, and USPS took full advantage, filling every corner with pops of pink and pastels that perfectly capture the character’s positive spirit. Additionally, as Forever stamps, each piece will always be worth one ounce of First-Class Mail, regardless of any future price increases.
Partnership Category:
Toys
Company:
Barbie
Partner/Category:
USPS /Non-Profit Organizations
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Collectible
Licensed Product
Other
Licensed Product
Other
Media Elements:
Blogs
Mailer
Other
Print Advertising
Social Media
Mailer
Other
Print Advertising
Social Media
Created On:
2026-05-04
Last Modified on:
2026-05-12
Companies Involved
Alex G
Sr Manager Partnerships & Strategic Alliances
Mattel
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