Partnership:

BARBIE and Xbox Series S

Description:

Microsoft has partnered with Mattel and created an exclusive Barbie-themed Xbox Series S console to be won in select giveaways which begins on July 10. 

The Barbie-themed Xbox Series S console is adorned in the long-running doll series' staple hot pink complete with contrasting white for a splash of color unlike any other console variant available. However, that's just a small part of the overall package. That's because this particular set includes the system itself built into a new version of Barbie's Dreamhouse - a design that's been around for decades now. 

Equally exciting are the custom Xbox Wireless Controller faceplates which feature signature styles and designs based on the license. There's, of course, your bright pink and sparkly iteration, but also floral, tie-dye, and zebra print to consider, too. You can learn more about how to take part through Microsoft's official listing page. Other potential prizes included are a choice of 10 diverse Barbie dolls decked out in Xbox-branded clothing, too. 

Partnership Opportunity:
BARBIE/Theatrical
Company:
Microsoft Xbox
Partner/Category:
Xbox Series S /Gaming & Esports
Timing:
June 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2023-06-29
Last Modified on:
2023-07-11
Companies Involved
Microsoft Xbox
Microsoft Xbox
Tuck

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