Partnership:

Barbie: Big City, Big Dreams and Fender Guitars

Description:

Mattel teamed with Fender Guitars to celebrate "Barbie: Big City, Big Dreams" which was released by Netflix on September 1,2021. Fender Guitars released a new signature Barbie Collection of song lessons on its online learning app. 

This partnership was created to inspire future musicians. The lessons show young guitarists how to play songs from the movie while building guitar skills and playing techniques. 

Mattel introduced a line of dolls, playsets, and accessories that will be launched this fall. Each doll will have a QR code sticker on the box providing customers with three free months of Fender Play lessons where users can learn songs from artists like H.E.R. and Billie Eilish. 

Partnership Opportunity:
Barbie: Big City, Big Dreams/Toys
Company:
Mattel
Partner/Category:
Fender Guitars /Music
Timing:
September 3rd Quarter 2021
Target:
Preschool
Kids (6-11)
Family
Promotional Elements:
Licensed Product
Branded Content
On Pack
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2021-09-07
Last Modified on:
2021-09-09
Companies Involved
Tuck

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