Partnership:

Barilla and Be My Eyes

Description:

Barilla partnered with the Be My Eyes app in support of their mission to assist the visually impaired across the U.S. 
The partnership brought the pasta producer together with the Be My Eyes app to assist the blind community. The Be My Eyes app provides real-time assistance for people who are blind or visually impaired and Barilla teamed with them to support that mission.

The partnership consisted of Barilla "Pasta Professionals" fielding calls from the Specialized Help section of the Be My Eyes app. These Pasta Professionals from Barilla supported those who are cooking pasta at home while using the Be My Eyes app. These Professionals were available to assist the visually impaired app-users on weekdays from noon to 4pm.

Partnership Opportunity:
Barilla/CPG
Partner/Category:
Be My Eyes /App
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Other
Created On:
2021-08-09
Last Modified on:
2021-08-16
Companies Involved
Tuck

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