Description:
Baskin Robbins and Universal Pictures' TROLLS BAND TOGETHER partnered for a Troll-tastic collab.
Customers could immerse themselves in an online Kaleido-scoop game, a digital experience incorporating all things Trolls and Baskin-Robbins with free prizes up for grabs including a family trip to Singapore.
There were also flavored items based off the characters in the movie at Baskin Robbins locations.
Partnership Opportunity:
Baskin Robbins/Dining
Company:
Partner/Category:
TROLLS BAND TOGETHER /Theatrical
Timing:
November 2023
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Contest / Sweepstakes
In-Store / Retail
On Pack
Contest / Sweepstakes
In-Store / Retail
On Pack
Media Elements:
In-Game / In-App Integration
Mobile
Online
Product Giveaways
Social Media
Mobile
Online
Product Giveaways
Social Media
Website and Social Media
Created On:
2023-12-06
Last Modified on:
2023-12-06
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Trent T
tripleclix
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