Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Nationwide

Description:

Warner Bros. Pictures and Nationwide partnered for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE. Participants who uploaded a photo to the Nationwide Batman page and customized it with the provided Batman symbol were entered to win a round-trip airfare for two to Fontana, CA for 2-night stay to attend a NASCAR race, tickets to the movie premiere, a $250 VISA gift card, race Hot Passes and a meet-and-greet with Dale Earnhardt, Jr., who had a gray paint scheme and Batman logo on the hood of his car. In addition, Hendrick Motorsports, Nationwide and Lowe’s had at-track activations for fans of all ages during the California race weekend, and Johnson’s No. 48 Chevrolet carried the Superman logo on its hood in the March 20 Sprint Cup race at Auto Club Speedway. 

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Nationwide /Financial & Insurance
Timing:
February 1st Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-03-26
Companies Involved
Tuck

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