Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Warner Bros. Television

Description:

Warner Bros. Television teamed up with Warner Bros. Pictures for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with a sweepstakes. To enter, participants watched CBS show The Big Bang Theory for the “Word of the Day.” Participants then had to access the sweepstakes website or text the word. The winner received a roundtrip ticket for them and one guest to attend the BATMAN V SUPERMAN: DAWN OF JUSTICE movie premiere in New York City. The runner-up received a hometown advance screening of the film.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Warner Bros. Television /Television
Timing:
February 1st Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Online
Created On:
2020-11-30
Last Modified on:
2016-03-25
Companies Involved
Tuck

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