Partnership:

BATTLEFIELD and Monster Energy

Description:

To promote the fall release of the newest installment of the gaming franchise, BATTLEFIELD, EA and Monster Energy partnered for the "ULTIMATE BATTLEFIELD 1 EXPERIENCE" program.  Participants had a chance to redeem promo codes from specially marked Monster Energy product for unique, in-game Battlepacks.  

Also, BATTLEFIELD 1 fans could enter a sweepstakes on the Monster Energy microsite for a chance to win one of 5 grand prizes featuring a trip for two to Stockholm, Sweden to visit the BATTLEFIELD Development Studio, as well as one of 100 first prizes which included an Xbox One plus a copy of the game.  

The program featured custom BATTLEFIELD 1 packaging and custom cans with BATTLEFIELD themed art.  It was promoted on the Monster Energy website. 

Partnership Opportunity:
BATTLEFIELD/Gaming & Esports
Company:
Electronic Arts (EA)
Partner/Category:
Monster Energy /Beverages
Timing:
October 4th Quarter 2016
Target:
Male
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
On Pack
Contest / Sweepstakes
Media Elements:
Micro site
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Electronic Arts (EA)
Tuck

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