To promote the fall release of the newest installment of the gaming franchise, BATTLEFIELD, EA and Monster Energy partnered for the "ULTIMATE BATTLEFIELD 1 EXPERIENCE" program.  Participants had a chance to redeem promo codes from specially marked Monster Energy product for unique, in-game Battlepacks.  

Also, BATTLEFIELD 1 fans could enter a sweepstakes on the Monster Energy microsite for a chance to win one of 5 grand prizes featuring a trip for two to Stockholm, Sweden to visit the BATTLEFIELD Development Studio, as well as one of 100 first prizes which included an Xbox One plus a copy of the game.  

The program featured custom BATTLEFIELD 1 packaging and custom cans with BATTLEFIELD themed art.  It was promoted on the Monster Energy website.