Partnership:

BATTLESHIP and Chevron

Description:
Universal Pictures partnered with Chevron ExtraMile for the theatrical release of BATTLESHIP. Chevron ExtraMile held an Instant Win Game where contestants had to request a game card with a 1 in 10 chance of winning instant prizes such as one of 50 Xbox 360 consoles with the new BATTLESHIP video game, one of 2000 $25 Fandango Movie Bucks prizes and more. The Instant Win Game ran from May 9, 2012 through June 30, 2012 and BATTLESHIP released in theaters May 18, 2012.
Partnership Opportunity:
BATTLESHIP/Theatrical
Company:
Universal Pictures
Partner/Category:
Chevron /Automotive
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-05-09
Companies Involved
Tuck

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