Partnership:

BATTLESHIP and Nestle

Description:
Universal Pictures partnered with Nestle for the film BATTLESHIP. Nestle held a Hit or Miss Instant Win Game via Facebook. To enter, contestants had to look for a Promotion Code inside specially marked Nestle candies or visit www.facebook.com/butterfinger or www.facebook.com/nestlecrunch to request a Promotion Code. 3,000 winners each received 1 Hollywood Movie Money Certificates redeemable for 2 movie tickets to see BATTLESHIP. One Grand Prize winner received $100,000 awarded in the form of a check made payable to the winner. The Instant Win Game ran through June 22, 2012. BATTLESHIP released in theaters May 18, 2012.
Partnership Opportunity:
BATTLESHIP/Theatrical
Company:
Universal Pictures
Partner/Category:
Nestle /CPG
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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