Partnership:

BATTLESHIP and The Coca-Cola Company

Description:

Universal Pictures partnered with Coke Zero for the theatrical release of BATTLESHIP. Coke Zero featured a TV Spot with footage from Battleship. Coke Zero also hosted the Battle for Everything sweepstakes available film footage, content and My Coke Rewards points. The Battle for Everything Sweepstakes was an interactive strategy game awarding prizes to participants who completed different levels, with a grand prize of a Universal Studio Resort Sweepstakes package. BATTLESHIP released in theaters on May 18, 2012. http://wxrt.radio.com/battle-for-everything-coke-zero-and-battleship-giveaway/

Partnership Opportunity:
BATTLESHIP/Theatrical
Company:
Universal Pictures
Partner/Category:
The Coca-Cola Company /CPG
Timing:
May 2nd Quarter
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Tuck

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