Partnership:

BAYWATCH and Tipsy Elves

Description:

Paramount Pictures teamed up with Tipsy Elves to promote BAYWATCH with a line of officially licensed apparel. The collection included men’s and women’s swimwear and the BAYWATCH jacket, as well as other film-inspired shirts and accessories.

Additionally, customers received a Fandango movie certificate for any purchase form the officially licensed collection. The certificate could be redeemed for a $13 credit towards one admission to see the film at participating theaters in the U.S. until June 30, 2017.
Partnership Opportunity:
BAYWATCH/Theatrical
Company:
Paramount Pictures
Partner/Category:
Tipsy Elves /Fashion
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Discount / Special Offer / Promo Code
Media Elements:
Micro site
Mobile
Online
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-18
Companies Involved
Tuck

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