Partnership:

BCRF and Capcom's Street Fighter

Description:

Wanting to engage the hugely philanthropic gaming community in a new way, Capcom sought a nonprofit partner with a universal mission and one that’s relevant to its global and diverse audience.​

​Capcom and BCRF partnered because breast cancer affects us all – on a global level, breast cancer is the most frequently diagnosed cancer.  Capcom knew BCRF’s mission is one all of its stakeholders could get behind.  ​

​Additionally, BCRF is the gold standard in cause marketing.  Having never partnered with a nonprofit before, Capcom wanted to work with an organization with impeccable standards and credibility, and could advise on best practice.​

In 2021, Capcom launched two all-new pink themed costumes for Street Fighter’s most popular characters, Chun-Li and Ryu, as exclusive purchasable items in the PlayStation 4 and Steam versions of Street Fighter V.  Check out the campaign trailer. ​

The costumes were available for a limited time worldwide, and all proceeds that Capcom received for the purchases of the costumes went to BCRF.  ​

Partnership Opportunity:
BCRF/Non-Profit Organizations
Company:
Breast Cancer Research Foundation
Partner/Category:
Capcom's Street Fighter /Gaming & Esports
Timing:
3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Advergame
Branded Content
Collectible
Licensed Product
Media Elements:
Influencers / Brand Ambassadors
In-Game / In-App Integration
Social Media
Sponsorship

Website and Social Media

Created On:
2022-05-03
Last Modified on:
2022-06-10
Lisa D
Lisa D Managing Director, Business Development and Partnerships Breast Cancer Research Foundation
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.