Partnership:

BE COOL and Heineken

Description:

MGM partnered with Heineken International to support the theatrical release of BE COOL. Heineken`s campaign included a competition in which the winners got a chance to `experience what it is like to be a real life Hollywood player.` Competition winners won a 5-star accomodation, entry into top restaurants and nightclubs, and other prizes. Included in the campaign, John Travolta appeared as Chilli Palmer in a Heineken ad. The promotional campaign also comprised P.O.S. displays, radio promotions, and ticket giveaways to local screenings. The campaign ran in 20 countries worldwide and on www.Heineken.com.

Partnership Opportunity:
BE COOL/Theatrical
Company:
MGM
Partner/Category:
Heineken /Beverages
Timing:
March 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-18
Companies Involved
MGM
Tuck

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